01 · CEO and co-founder
Maarten Tak
Leads the company and the work with customers, from the first pilot to the full fleet. He writes the Insights on this site from what rental companies and contractors tell us on their yards.
About Hirro
Built by Rotion, in Belgium.
Hirro is the asset tracking brand of Rotion. A team of more than ten people in Antwerp and Brussels builds it on the platform that already tracks reusable packaging for European companies.
Founders
The people behind Hirro.
Maarten Tak and Jonas Janssen founded Rotion in 2021. Hirro is the second product they build together.
02 · CTO and co-founder
Jonas Janssen
Builds the platform and Autopilot, the agent that keeps the inventory up to date, and keeps every figure traceable to the reads behind it.
The team
More than ten people, one platform.
Engineers, product people and customer leads in Antwerp and Brussels. The people who build Hirro are the people you talk to in a demo.
Rotion
Where Hirro comes from.
Rotion builds software for assets that move between many hands. Hirro takes that platform to machines, attachments and tools.
- 2021Rotion founded in Antwerp.
- 2023Selected for Start-it @KBC.
- 2025imec Potential Unicorn nominee and NOA FutureForward.
- 2026Hirro tested on a Belgian rental yard.
- Repasys runs on Rotion
- Backed by imec.istart
AI native
Built around an agent from day one.
Autopilot is the agent inside the Rotion platform. In Hirro it does the work a person would otherwise do by hand.
- The inventory updates itself
- It flags what needs you and suggests the next step
- Ask ChatGPT, Claude or Copilot where an asset is
- Every answer links to the reads behind it
Book a demo
Talk to the team.
A demo is a conversation with the people who build Hirro, not a sales script.
Or leave your work email and we plan it with you.
We use your email only to plan the demo.
Thanks. We'll email you within one working day to plan the demo.
Your email wasn't sent. Check your connection and try again, or email maarten@hirro.eu.